Application Store Optimization: A Boon to Mobile App Industry!

You must have heard of something related to optimizing an app store, but are you aware of how it is actually done? What are the key factors which contribute to this process? Which elements have an impact on the process of optimizing the app? If you get answers to some of these questions, then it will be easier for you to understand the procedure of app store optimization. In today’s world, where marketing has become a big tool for anyone who is doing business, everyone is getting indulged in getting their mobile apps higher on ranking to gain the benefits. Online marketing is also playing a very important role in enhancing the business and sales all together. 

The process of optimizing a website is very well known to everyone. Similar to that, the process of optimizing an app is also becoming very popular these days. People are now concentrating on the optimization of an app to bring the app on the higher ranking. As websites are optimized with the help of some specific keywords; similarly the app is also optimized with the help of some keywords and phrases. These keywords are usually the phrase which people search for most of the time on the app store search results. The Application Store Optimization is much more similar to SEO. There are few steps which are needed to focus on while you are thinking to optimize your app. The first steps suggest you to pick your app name. No doubt, the name of your app should be explicit so that people at least bother to click on that name. In the second step you need to find the relevant keywords which are most searched for in the search results of the app store. 

The third step will be to localize your keywords. You need to have your app language same to the place where your app is being launched. Then only more and more people will see your app at least once. Having an app in the local language can really push up the number of downloads of your app. The fourth step includes designing an eye catching icon. It is true that icon itself has zero effect on search results; however its impact on click-through-rate and install rate is unbelievable. Then you need to have a screenshot attraction. It means you need to have a perfect and fabulous app design. So these are some of the simple steps for doing an Android appstore optimization.