Application Store Optimization

Have you ever thought why your brilliantly developed app is not visible on the app store? Think twice, can you find your answer? It’s very simple; your app is lost among the increasing number of apps on a daily basis. Now, what to do with this problem? It is obvious that with every passing day, the number of people using the Androids is increasing which has given rise to the increasing number of apps. Now, what you need to do is to do App Store Optimization (ASO). Have you ever heard of this technique? Does it sound similar to SEO? This blog will let you know more about ASO.

A new technique, App Store Optimization improves the visibility of a mobile app in the app store. Although, ASO is closely associated with SEO i.e. Search Engine Optimization then too it is different from SEO. In SEO, the websites are optimized through some specific keywords, to improve your website’s visibility on the search engines. But, in App Store Optimization, your app is optimized in the App Store so that it can come in the search results easily. If your app is too good then it will surely be searched by many users, which means more visibility. Apart from that, if you want to use some more techniques to improve the visibility then you can opt or ASO. Basically, app store optimization includes the process of ranking higher in an app store’s search results and top chart rankings. It is basically done to drive more traffic and more downloads for an app.