Google Play is a digital distribution platform for
applications for the Android operating system and an online electronics and
digital media store that is operated by Google. The service allows the users to
browse and download various applications developed with Android and published
through Google. Applications are available through Google Play either free or
at a cost.
App store optimization is a process of improving the
visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone
app) in an app store (such as I Tunes or Google Play for Android). Application Store Optimization
operates like SEO. It deals with the process of making the apps achieve the
highest ranks in the search results of an app store.
The basic of the process of app store optimization
remains the same but can have little variations as per various app stores. Optimizing
a Google’splay app store may require some different steps from those taken for
optimizing any other app store. On a whole the procedure of optimizing an app
store remains the same.
There are companies who offer you services related to
ASO. The service providers perform an extensive keywords’ research that
includes right words in the title and also the description of an app. The
process will make your app visible in the search list.
After the search of proper keywords, screenshots and
demo videos are prepared. This step helps in convincing the consumers to
download the app. These strategically and meticulously created videos aim to
impress the end consumers and also, encourage them to download right away.
Other than this, in order to increase the number of downloads;
the experienced ASO practitioners help your app to get positive reviews and
higher ratings. So, if you think, you are
getting lost in the world of apps, just hire expert ASO professionals. The
proficient industry experts will ensure you best results in the minimum time
period and at affordable prices as well.
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